States General 2023 Tourism Returns To The Center Of Italian Interests

After the pandemic years, tourism is once more at the forefront of the concerns of Italians who not only value the Belpaese locales but also regard tourism as one of the most fascinating conversational topics. This is what comes out of the research that was done online over the past month using Human, a unique web and social listening platform developed by Italian developers with an Italian algorithm. Over the course of the past month, Human analyzed social media and the web to determine how the web felt about the theme of tourism.

The Minister of Tourism Daniela Santanchè, the Vice-President of the Campania Region Fulvio Bonavitacola, and the Mayor of Sorrento Massimo Coppola were present when the data were presented at the second edition of the States General of Tourism organized by the Municipality of Sorrento under the sponsorship of Enit and the Campania Region. A growing number of people have a positive attitude toward the tourism topic.

A rise of 33% from the same time last year to the last month shows that nearly 80% (79.69% of those who participated in online discussion) of those who were positive about tourism. On the internet, discussion about tourism is significant and frequently brought up.

Tourism has been discussed online in Italy for the past month in 12.7 percent of conversations, which places it fourth overall. Prior to that, there is the economy (20.7%), safety (16.41%), and health (16%).

The environment (11 point 33 percent), work (8 point 2 percent), immigration (5 point 8 percent), war (3 point 3 percent), rights (3 point 1 percent), and education (2, 3) come in behind tourism. The fact that the numbers have risen above pre-covid levels and are extremely significant is a sign that, in the eyes of Italians, the pandemic era has been definitively put behind us, according to Tiberio Brunetti, director of Spin Factor.

The best course of action, which the government has been pursuing lately, is to concentrate on the Italy brand: by developing a system with integrated and high-performance communication, we can finally strengthen tourism as one of the key driving sectors of our economy. "We cannot waste Pnrr resources," said Daniela Santanchè, Minister of Tourism, "because the South needs the government, the institutions, and those resources.

Our current issue is not one of finances or the economy; rather, it is one of having the resources and skills necessary to access projects. Infrastructural and transportation issues are also involved.

Therefore, it's important to concentrate on the actual issues at hand. Without it, tourism won't grow significantly.

She came to the conclusion that although the South has lovely locations, we have yet to fully develop them. If Italy takes care of the South, it can regain its position as a leader.

The mayor of Sorrento, Massimo Coppola, emphasized that "Sorrento and its peninsula continue to be places of great appeal, thanks to a strong sense of hospitality and an offer made up of culture, gastronomy, entertainment, environment, and traditions, capable of intercepting tourists from all over the world. If the last two years have been the years of great events, from the Rolex Cup to the G20 of International Trade, from The European House Ambrosetti Forum to the first-ever. The anticipated reopening of the Sorrento heliport, which is currently in the advanced planning stages, will also be able to open the doors to a certain demographic of tourists, to whom our entrepreneurs will be able to respond with suitable services.

Without disregarding the issue of infrastructure and mobility, both of which are essential for improving usability and appeal. According to Sandro Pappalardo, a board member of Enit, "Enit is attentive to the development of a tourism that does not leave any territory behind but rather enhances its excellence, particularities, and more specific identities.

The research can be downloaded at this link: https://we . tl/t-r9jmaXfUG2. "This is why the general states of tourism in Sorrento are an opportunity to create development models for realities which, especially in the south, they are often enclosed in mental constructs settled over time, but which instead can release even more potential and be valued internationally with a new approach, a new tourist offer proposal, and new frontiers of travel experiences.".